Ghosting: It's Not Just Bad Manners, It's Bad Business

Back in 1994 when I first started in recruitment, if someone didn't call you back, it was simply considered rude. Fast forward to today, and we have a new, trendy term for this behaviour: "ghosting." It might sound lighthearted, but let's be clear – in the business world, ghosting is still plain bad manners, and it's damaging on multiple levels.


While there's been plenty of discussion about candidates ghosting recruiters, I want to shine a spotlight on the flip side: employers who vanish without a trace. I'm talking about hiring managers, talent acquisition specialists, business owners – anyone involved in the decision to hire. According to a recent study by Resume Genius, a staggering 80% of employers admit to ghosting a candidate at some point.

80%. That's simply unacceptable.


Whether it's 80%, 50%, or even 30%, ghosting a potential employee is never good business. Let's delve into why:


1) You're harming your employer brand:

  • Impact on current employees: Will they stick around if your company's reputation is tarnished?
  • Impact on future employees: Why would top talent want to join a company known for ghosting?
  • Impact on sales: A negative employer brand can affect your bottom line, especially for service-based businesses where reputation is paramount.
  • Difficulty competing on non-salary factors: If your employer brand is weak, you'll have to rely on more tangible perks like higher salaries to attract talent.


2) You're damaging your personal brand:

  • Word travels fast: Especially in smaller or niche markets, everyone knows everyone. Do you want to be known as the person who ghosts candidates?
  • Negative news spreads: People are more likely to share bad experiences than good ones. A ghosted candidate might be your next big client's friend or family member.
  • Karma can be a boomerang: How would you feel if you were ghosted during your own job search? Treat others as you'd like to be treated. Your next employer might be connected to someone you've ghosted in the past.
  • Your reputation is yours to own: It's one of the few things in business you have complete control over. Guard it carefully.


So, to all the hiring managers, talent acquisition specialists, executives, and business owners out there, remember: ghosting has real consequences. Even in a candidate-driven market, your reputation matters. Let's commit to treating everyone with respect and professionalism throughout the hiring process.


Happy (and considerate) recruiting, everyone.

Get in touch

Mark Smith • August 18, 2024

Find out more by contacting one of our specialisat recruitment consultants across Australia, New Zealand, and the United Kingdom.

Contact us

Share this article

Useful links

Search for jobs today

Got a vacancy?

What's happening in the market?

How do I prepare for my job interview?

Recent Insights

By Claire McNab May 26, 2024
In today's rapidly changing world, the call for environmental responsibility is louder than ever. With climate change looming as a critical global challenge, businesses are increasingly under pressure to play their part in mitigating its effects. One of the most significant ways they can contribute is by taking accountability for their sustainability practices, particularly in reducing carbon emissions.
By Esha Nischol May 19, 2024
In today's rapidly evolving landscape, automation is reshaping industries and transforming the way we work. While automation offers numerous benefits, including increased efficiency and productivity, it also presents challenges and uncertainties for the workforce. Understanding the opportunities and challenges of automation on employment is crucial for individuals and organizations alike as we navigate the future of work.
By Hamish Lamberton May 15, 2024
In recent years, the rise of remote work has revolutionized the way companies approach recruitment. With advancements in technology and a growing acceptance of virtual communication tools, many organizations are now embracing remote recruitment strategies to attract and hire top talent. In this blog post, we'll explore how companies are adapting to virtual hiring processes and the strategies they're employing to succeed in this new era of recruitment. One of the key challenges of remote recruitment is creating meaningful connections with candidates without the benefit of face-to-face interactions. To overcome this obstacle, companies are leveraging video conferencing platforms to conduct virtual interviews and assessments. These tools allow recruiters to assess candidates' communication skills, professionalism, and cultural fit, all while providing a more personal touch than traditional phone interviews. In addition to video interviews, companies are also utilizing virtual recruitment events to engage with candidates and showcase their employer brand. Virtual career fairs, networking sessions, and informational webinars allow companies to connect with a broader pool of candidates regardless of geographic location. By hosting these events online, companies can reach candidates who may not have been able to attend in-person events, thereby expanding their talent pool and increasing diversity. Another important aspect of remote recruitment is the use of technology to streamline the hiring process. Applicant tracking systems (ATS) and recruitment software help companies manage job postings, track candidate applications, and collaborate with hiring teams more efficiently. These tools automate repetitive tasks, such as resume screening and scheduling interviews, freeing up recruiters to focus on building relationships with candidates and making strategic hiring decisions. Furthermore, companies are investing in employer branding initiatives to differentiate themselves in a competitive talent market. Through social media, company blogs, and virtual office tours, organizations can showcase their company culture, values, and employee benefits to prospective candidates. By highlighting their unique selling points and demonstrating their commitment to employee satisfaction, companies can attract top talent and create a positive candidate experience. Finally, remote recruitment requires a strong emphasis on communication and collaboration among hiring teams. With team members working from different locations, it's essential to establish clear channels of communication and set expectations for roles and responsibilities. Regular check-ins, status updates, and feedback sessions ensure that everyone is aligned and working towards common hiring goals. In conclusion, remote recruitment strategies are becoming increasingly essential for companies looking to stay competitive in today's digital age. By embracing virtual hiring processes, leveraging technology, and prioritizing communication and collaboration, organizations can attract and hire top talent regardless of geographic location. As remote work continues to evolve, companies that adapt and innovate in their recruitment strategies will be best positioned to succeed in the future of work.

NZ's 2024 Employment

and Salary Trends Report

Salary trends, talent attraction and retention strategies

Request your copy
Share by: