The way we think about work is shifting—and fast. In 2025, work-life balance has officially become the top priority for New Zealand employees, according to the latest employment and salary trends data. A striking 74% of surveyed respondents named work-life balance as their number one consideration when choosing a job, surpassing other long-standing motivators such as career growth (70%) and job security (70%).

While career progression and financial stability remain important, the growing emphasis on flexibility and personal wellbeing signals a significant change in mindset among Kiwi workers. Historically, job security often held the top spot, particularly during uncertain economic periods. But now, professionals are thinking beyond the pay cheque and asking: “Does this role support the kind of life I want to live?”

This change in priorities may have been accelerated by the pandemic, which forced many to reevaluate how, when, and where they work. The remote work revolution, growing burnout rates, and broader conversations around mental health have all contributed to this evolution. As a result, companies that are rigid about hours, location, and expectations risk losing out on top talent who are seeking more than just a title—they want fulfilment, flexibility, and fit.

New Zealand’s employment landscape is undergoing a transformation, and as more workers seek roles that align with their personal values and goals, employers will need to rethink how they attract and retain their teams.

"It’s about having a job that aligns with your life.”

Frog Recruitment’s NZ Managing Director, Shannon Barlow, recently shared insights during a live market update, reflecting on how the shifting priorities of Kiwi employees are playing out in real time.

“We have just launched our 2025 Employment and Salary Trends Market Report,” she began. “It’s a great time to keep your finger on the pulse with what’s happening and to see how these trends have changed over the past five years or so.”

According to Barlow, the most notable shift is the growing importance of work-life balance. While it has long appeared in the top five retention drivers, she noted that 2025 marks the first time it has overtaken job security to become the most important factor.

“I was surprised to see it take over the top spot, particularly over job security this year—especially after such a turbulent year in the employment market,” Barlow admitted. “But actually, I see this as a really positive shift.”

Rather than being a reaction to instability, Barlow suggested this change reflects a more mature, balanced approach to career planning—one that considers long-term sustainability, health, and personal fulfilment.

“It suggests that kaimahi absolutely value stability, but they’re also focused on growth—both professionally and personally. It’s not just about having a job. It’s about having a job that aligns with your life.”

This growing emphasis on alignment indicates that today’s workforce is less willing to compromise on their values or wellbeing. Instead, workers are actively seeking employers who respect boundaries, support development, and acknowledge that people bring their whole selves to work.

Barlow summarised the current sentiment well: “It feels like people are saying, right, I’ve survived to 2025. I’ve done it. Now it’s time to look after myself and make sure my career is moving forward and that it fits with the life that I want to lead.”

This evolution isn't just about self-care—it’s also a strategic move for many workers. They understand that long hours and burnout aren't sustainable, and that prioritising balance can lead to better long-term performance, greater job satisfaction, and even stronger workplace loyalty.

Practical Ways to Improve Work-Life Balance

As workers continue to reprioritise, here are some practical steps professionals can take to improve their work-life balance and make the most of 2025:

1. Set Clear Boundaries
Define your working hours and stick to them. Whether you're remote or on-site, being disciplined about switching off at the end of the day can help maintain mental wellbeing.

2. Use Your Leave
Don’t let annual leave build up unused. Regular breaks—even short ones—help recharge energy and prevent burnout.

3. Reevaluate Your Commute
If remote or hybrid work is an option, consider how your time spent commuting could be better used. Even working from home once or twice a week can create space for more rest or family time.

4. Communicate with Your Employer
Be open with your manager about what flexibility looks like for you—whether it’s start/finish times, part-time options, or compressed workweeks. More employers are open to customised arrangements than ever before.

5. Choose a Workplace that Supports Balance
Look for signs that an organisation values work-life balance: flexible policies, a focus on outcomes over hours, wellness initiatives, and a culture that respects time off.

6. Invest in Personal Growth
Balance isn’t just about time off—it’s also about fulfilment. Pursue learning opportunities, hobbies, or community involvement that help you grow outside of work.

7. Reconnect with Nature
New Zealand is consistently ranked as one of the best countries for work-life balance—and a big part of that is access to nature. Take advantage of our beaches, forests, and parks to unwind and stay grounded.

8. Reflect Regularly
Take time every few months to assess your job satisfaction, energy levels, and personal goals. If things feel out of alignment, small changes can make a big difference.



With New Zealand recognised as one of the top countries globally for work-life balance, it's clear that our workforce is moving in the right direction. But reaching a healthier balance isn’t just about where you work—it’s about how you work and whether your career truly fits your lifestyle.

Is your job working for your life—or the other way around?