After months of uncertainty, there are finally signs of improvement in New Zealand’s job market. Recent statistics reveal that filled jobs in January increased by 0.3% across all industries, with the service sector leading the growth. While this may seem like a small shift, it is particularly encouraging as January is typically the slowest month of the year for hiring.

Beyond this, SEEK’s employment report indicates a 4% rise in hiring activity, and business confidence is on the rise. According to the ANZ Business Outlook survey, confidence increased by four points to 58 in February, marking the first time in a while that sentiment has been in positive territory. These figures suggest that businesses are gradually regaining confidence and moving towards a more stable hiring environment.

Although the economic recovery is still in its early stages, the signs of growth signal a turning point. Many industries that had been stagnant or declining are now starting to pick up, offering hope for job seekers and businesses alike. So, what does this mean for hiring trends, and what opportunities are emerging in the job market? Shannon Barlow, NZ Managing Director at Frog Recruitment, shares insights into these trends and what job seekers should expect moving forward.

"New Zealand recorded an increase in filled jobs in January."

During a recent discussion, Shannon Barlow highlighted the significance of these positive shifts in hiring. “The stats are in, and New Zealand recorded an increase in filled jobs in January. It may only be a 0.3% rise, but in a traditionally slow month like January, that’s a win.”

This unexpected increase signals that businesses are gradually adjusting to economic pressures and regaining confidence in hiring. Shannon pointed out that the service sector saw the biggest increase, indicating renewed demand for customer-facing roles and operational support across industries.

“I’ve been saying for months that things are looking up, and now the numbers are backing up what we’ve been seeing on the ground,” Shannon added. This aligns with the latest SEEK employment report, which showed a 4% rise in hiring activity, demonstrating that organisations are moving forward with their recruitment plans.

With job growth on the rise, many businesses are shifting their hiring strategies. Roles in customer service, administration, and logistics are experiencing steady demand, while sectors such as finance, healthcare, and construction are expected to see continued hiring momentum in the coming months.

What This Means for Job Seekers and Employers

The gradual improvement in the job market offers both challenges and opportunities for job seekers and employers alike. To stay ahead in this changing landscape, here are key strategies to consider:

1. Job Seekers Should Be Proactive

While the market is showing signs of recovery, job seekers should take advantage of emerging opportunities by actively networking, updating their CVs, and tailoring applications to meet specific job requirements. Many businesses are now seeking adaptable candidates with transferable skills, particularly in industries undergoing rapid change.

2. Employers Need to Adapt to Attract Top Talent

As hiring activity increases, businesses should focus on competitive salaries, career development opportunities, and flexible working arrangements to attract and retain skilled professionals. Companies that invest in workplace culture and employee growth will be in a stronger position to secure top talent.

3. The Importance of Upskilling

Given the evolving nature of industries, upskilling and reskilling remain crucial for long-term career success. Employers should provide training programs, while job seekers should explore courses and certifications to enhance their skill sets and remain competitive.

4. Keep an Eye on Hiring Trends

Certain industries are rebounding faster than others. Sectors like technology, healthcare, and finance continue to see strong demand, while retail and hospitality are experiencing renewed growth as consumer confidence returns.

5. Flexibility Will Be Key in 2024

Both job seekers and businesses should embrace flexible work arrangements. Hybrid and remote work models remain in demand, and companies offering flexibility will have a competitive edge in securing talent.

A Positive Outlook for the Year Ahead

While the road to full economic recovery is still unfolding, the recent rise in hiring activity and business confidence indicates a shift in the right direction. With employment growth, improved job availability, and increasing business optimism, 2024 is shaping up to be a better year for both job seekers and employers.



So, what strategies should businesses implement to ensure they attract top talent in a competitive market? Read on to discover how organisations can stay ahead and thrive in the evolving job landscape.