With skills shortages continuing to challenge many industries across New Zealand, getting the right people into the right roles has become a national priority. While some urban centres continue to face a competitive job market, many regional areas are still calling out for talent. According to recent data, the West Coast saw a 6% rise in job advertisements in February this year—bucking the national trend of slowing recruitment activity across other regions. For jobseekers willing to relocate, that presents a valuable opportunity.

To help bridge the gap between jobseekers and roles in different parts of the country, the New Zealand Government has launched a revamped version of its relocation assistance programme. Aimed at encouraging sustainable employment and reducing dependence on welfare, this initiative helps to cover the costs for those needing to move to secure work in a new region.

Although it’s been introduced as a fresh solution, the updated scheme is more of a continuation than a complete overhaul. It builds on the previous "5K to Work" grant and the "3K to Christchurch" initiative that emerged in the wake of the Canterbury earthquakes. While not entirely new, this updated version brings a renewed focus and structure that could benefit both jobseekers and regional employers struggling to fill roles.

So, how does this play out in practice? And what can we expect from the evolving employment landscape? We explored this topic during a recent episode of Mahi Media, featuring insights from Shannon Barlow, Managing Director at Frog Recruitment.

It’s designed to support jobseekers into sustainable employment and reduce reliance on welfare.”

During the discussion, Shannon Barlow outlined the key elements of the government’s refreshed relocation initiative and shared her perspective on its potential to help both individuals and employers across the country.

“Today’s Mahi Media, we’re looking at the launch of the government’s revamp, ‘Relocate for Work’ support programme that was launched this month,” said Barlow. “It’s designed to support jobseekers into sustainable employment and reduce reliance on welfare.”

The idea behind the programme is simple: to provide financial assistance for those who need to relocate in order to take up job opportunities elsewhere in New Zealand. This can be particularly impactful for regions outside the main urban centres, where there is often strong demand for workers but a limited local talent pool.

Barlow pointed out that this shift comes at an opportune time. Earlier this year, the West Coast region recorded a surprising 6% rise in job ads—contrary to the general downturn seen in most other parts of the country. “This scheme feels like a really practical way to connect motivated jobseekers, particularly those on benefits, with great job opportunities in places that are crying out for talent,” she said.

However, as Barlow explained, this isn’t an entirely new concept. “My first reaction was, that sounds great, but are we not already doing that?” she said. “Turns out we were. So it’s not a brand-new initiative, but rather an evolution.”

Indeed, the new "Relocate for Work" scheme builds upon earlier models like the “5K to Work” grant and the “3K to Christchurch” scheme, with a broader national focus. Barlow acknowledged that, while it’s more of a refresh than a revolution, it still carries significant potential. “If it helps more people into meaningful work and gives our smaller regions a boost, then I’m all for it,” she concluded.

The takeaway? While the rebrand may not be groundbreaking, it aligns with the country’s ongoing goals of reducing unemployment, meeting regional skills demands, and providing better access to long-term work for those who are ready to take the leap and relocate.

What Jobseekers and Employers Should Know About the New Relocation Grant

Here are some essential details and tips to help jobseekers and employers make the most of the updated relocation support:

• Who It’s For: The grant is primarily aimed at jobseekers who are on a benefit and have been offered full-time work in a region different from where they currently live. It provides them with financial assistance to help cover relocation-related expenses.

• What It Covers: Expenses may include travel, temporary accommodation, and other relocation costs required to take up a new job. The funding structure offers flexibility based on the specific needs and situation of the individual.

• Eligibility: Candidates must be eligible for assistance through Work and Income New Zealand and must have a verified job offer that meets the scheme's criteria (e.g. hours, duration, and location).

• Employer Benefits: For employers in regional areas struggling to find talent, the scheme can widen the available talent pool. By partnering with Work and Income or promoting their roles through approved channels, businesses can connect with motivated candidates ready to relocate.

• Application Process: Jobseekers are encouraged to speak with their case manager at Work and Income to find out if they’re eligible and begin the application process. Employers can also play a supportive role by facilitating communication with Work and Income and ensuring job offers include the necessary information.

• A Focus on Sustainability: The programme isn’t just about filling jobs—it’s about helping individuals find sustainable employment that leads to long-term financial independence and career growth.

• Advice for Jobseekers: If you’re open to relocating, start by researching regions with high demand in your industry. Make sure your CV is updated, highlight your willingness to relocate in your applications, and don’t be afraid to reach out directly to employers in those regions.

The refreshed relocation grant could be a game changer for jobseekers looking for a fresh start and for regions in need of motivated workers. It represents a step forward in aligning New Zealand’s workforce mobility with its economic needs—and a renewed opportunity for all involved.